Faire Game: How Indies Can Level the Playing Field

Oct 1, 2024

Faire is the largest global b2b marketplace for independent retailers. In this episode, Faire’s UK General Manager Charlotte Broadbent joins Natalie to discuss:

• How Faire is disrupting the wholesale sector and benefits for SMEs
• Opportunities and challenges facing independent retailers today
• How indies can up their game with AI 
• Values-based shopping and why ‘Not on Amazon’ is Faire’s most popular filter
• Black Friday - should indies take part or is it a race to the bottom?
• Women in tech – breaking down barriers and advice for the next generation of female leaders 

Charlotte’s bio:

Charlotte joined the Faire team as UK General Manager in 2022, at an exciting and unique time when the US-founded b2b marketplace was pivoting to focus on international expansion. During her time at Faire she has led major category expansion, go-to-market strategy and partnership projects.
 
Prior to this, she served as the COO of an international fine jewellery brand and retailer, Tamara Comolli. Here, she worked closely with the founder to solve the daily challenges in business, running a retail business through a pandemic and the wholesale aspects to retail. 
 
Charlotte started her career in private equity at Terra Firma Capital partners where she assessed and delivered new investments but also grew the value of those businesses through operational levers, focused on the retail and consumer sectors. It was during this time that Charlotte came to the realisation that she wanted to roll up her sleeves to be more involved in the operational side of leading a business, particularly through digital transformation. This passion led to her role at Faire today.

Connect with Charlotte on LinkedIn.