It's Going To Be A Bumper Black Friday

Nov 14, 2023

Love it or loathe it, Black Friday has become a permanent fixture on the UK retail calendar. In this episode, Natalie shares her predictions and general observations around Black Friday 2023. You'll learn:

• Why Natalie is expecting a strong turnout this year.
• Black Friday creep - why retailers like John Lewis are going earlier than ever before.
• Whether the growing skepticism around Black Friday will impact shoppers' willingness to participate.
• Why blanket discounts are out and targeted promotions are in.
• What the ONS and BRC data tells us about Black Friday 2023.