Sep 9, 2025
Menopause impacts 1 billion women worldwide — but retailers are
still failing to meet their needs. In this episode of Retail
Disrupted, host Natalie Berg speaks with Heather Jackson, CEO &
co-founder of GenM, about how
brands can better serve menopausal consumers.
Discover how the MTick symbol is transforming the way women shop
for menopause-friendly products, why this overlooked market
represents a huge commercial opportunity, and what retailers must
do to build trust, visibility, and loyalty.
If you work in retail, marketing, or product development, this conversation will show you how to turn menopause from a taboo into an opportunity to create meaningful change for consumers.
02:52 The Birth of GenM and the MTick Symbol
05:32 Understanding this Overlooked Demographic
08:50 The Role of Retailers in Supporting Menopausal Women
11:49 Building Trust and Transparency in Menopause-Friendly
Products
14:40 Partnerships and Retail Innovations
17:25 Global Expansion and Future Opportunities
👉 Listen to
Retail Disrupted on Apple Podcasts
https://podcasts.apple.com/gb/podcast/retail-disrupted/id1676107321
or Spotify
https://open.spotify.com/show/5H0TALn63ov2VAIJPNi3FM?si=91ee924b951d4894
🌐 Learn more at: https://retaildisrupted.com
📩 Connect with me on LinkedIn: https://www.linkedin.com/in/natalie-berg-ba20931/